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Design Web Design

What other advertising medium is at once a business card, brochure, sales sheet, annual report and prospectus? What else is both a store and community, a place to share your knowledge and to learn more?

Unlike a storefront, book or CD, a Web site is an invitation. It extends an offer, but can't force itself on your audience. And once an individual has made the effort to visit your site, the content and presentation must meet or exceed her expectations. Accomplishing that can mean the difference between a new customer and a new enthusiast; enthusiasm can mean the difference between building a good business and building a great one.

Wind River Press has the experience, knowledge and tools necessary to evaluate your potential and design a Web site to perfect your online presence. Whether you are a one-person business, an international corporation, an academic institution or a non-profit organization, Wind River Press can work with your needs and budget to bring your piece of the Web to the world.

The Press's dedication to your success doesn't end with Web design. Maintenance is available for a small annual fee, and we'll help you find the perfect Web host, domain registrar and payment processor at no additional cost.

Choosing the right Web designer can be one of the most important decisions you make this year. If creativity, originality, flexibility and experience are important to you, consider Wind River Press.

Case Study

THE PAUMANOK REVIEW

As Wind River Press's flagship publication, The Paumanok Review has gone through almost as many designs as issues. Its mission, "Publishing and promoting the best in world art, music and literature," has been housed in designs that range from the experimental to the refined.

The Paumanok Review's diverse audience (over seventy countries on six continents) means that its presentation must utilize universal symbols and an intuitive interface. Accessibility, liquidity, access speed and cross-platform compatibility are of paramount importance.

The current design accomplishes those goals and succeeds at adapting itself to content areas as short as one paragraph and as long as two dozen printed pages. In the present incarnation, clean angles, a subdued palette, and ample contrast encourage focus on the articles. The design emphasizes the mood and content of each issue without overwhelming it with glitz and spectacle.

To add interest to the highly accessible table-based design, background images are employed at the bottom of each page. These images reiterate the color scheme, provide the edition number, and encourage a seasonal mood.

The design relies on one template with additional sub-tables employed to improve the appearance of oddly formed poems. Text is formatted by a linked CSS template. (CSS is used successfully in every Wind River Press site; with the aid of iFrames it is the foundation of Gaither Stewart's new Web site.)

The HTML Web page is only one half of each edition. There's a high probability that if you have a Web browser and Internet access, you also have the ability to view and print Portable Document Format files (Adobe Acrobat). These editions are favorites of the contributors, to whom they represent a more tangible memento. They can be printed, shared, and easily archived. Perhaps best of all, they are held to the same high standards of quality as the HTML edition. The PDF edition is a true blend of classic typography and new age technology.

Applications: Adobe Photoshop, Macromedia Dreamweaver, Macromedia Fireworks (HTML); Adobe InDesign (PDF)

Formats: HTML 4.0 Transitional for screen, PDF 4.0 for download and print


More Samples
Download Portfolio in PDF
Includes samples from Wind River books, sales sheets, and web designs. Coming Soon!
Design Overview
More about Wind River Press's tools and services.
Book Design
Print and electronic design cover and interior design to your specifications.
Corporate Identity
Identity kits, press kits, and more, all custom designed to your specifications.
Graphic Mechanic
A subscription-based service for businesses and individuals with design related questions, or who require assistance with day-to-day projects. Coming Soon!
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